A Better World by Design
A Better World by Design asks the question today’s designers, engineers, and economists should be asking. How can we use technology to improve the world?
Design is a powerful tool. It makes technology accessible to the masses. It sets apart innovative companies from also-rans. It is the single leading force in the modern creative economy. But a growing number of designers, engineers, and economists are suddenly realizing design’s massive potential to make the world a better place.
Of the 6.7 billion people on planet earth, half live on less than $2 a day. One third lacks access to basic sanitation. This is a problem of massive proportions. But most shocking is the realization that the design solution is simpler and cheaper than any product designed for the developed world.
At the same time, we notice with increasing alarm the rapidity of environmental degradation. Climate change, deforestation, and pollution challenge designers to consider sustainability at the core of their practice. When approached with careful consideration, ecological design has generated some of the most elegant works of our time.
What are designers doing to address these critical issues facing today’s world? How are engineers developing new technologies to improve life on earth? Where are entrepreneurs finding surprising opportunities in this mess? A Better World by Design attempt to address these questions by demonstrating what professionals and academics are doing to promote sustainable development and change the world for the better.
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